Bruce Wright Chairman,
The Wright Company
FINANCIAL SERVICES NEWS
to Achieve Your “Perfect” Life and Business
(and Stop Dying from ‘C’
could create the perfect business, what would it be like?
How would you spend your business time, talent and resources?
If you could eliminate your least favorite, most annoying, least
profitable activities, what would they be?
Imagine what your perfect business calendar would look like, then compare
it with your actual existing calendar.
the perfect business is not a quick or easy process, but it is always worth the
effort. Following a presentation to
a group of lawyers, accountants and financial advisors, I was approached by a
legal professional who had been feeling overwhelmed by his workload, continuing
education, lack of personal and family time, etc. He had felt trapped, hopeless and helpless to do anything
about his miserable condition.
presentation he had discovered that it
was indeed possible to visualize both a perfect calendar for his life and
a perfect calendar for his business activities.
One important step in achieving your perfect calendar is to realize how
you became so entangled in the existing morass.
The truth is that most professionals are quickly overwhelmed by ‘C’
level activities. They spend an
inordinate amount of their time, talent and resources on less profitable or even
annoying activities than they should. Since
nobody starts out with the intention of wasting their precious time, talent and
resources on ‘C’ level activities, how does it happen?
How did he and so many others end up in this condition?
lawyer was pouring out his heartfelt thanks for his new found greater vision and
sense of purpose in his life and business, an image flashed through my mind.
I learned a long time ago that when one is thus inspired it is usually a
good idea to share it with those to whom it applies.
Here is what I said to him, “While you were speaking, an image popped
into my head which I think is relevant to you and everyone else who is ‘dying
from C sickness.’ I just flashed
upon a scene from the old sci-fi movie, The Blob.”
He vaguely remembered the movie. “Do
you remember that the Blob moved extremely slowly yet somehow was able to sneak
up on people then totally engulf them and absorb them?
In fact, some people saw the Blob and while trying to avoid being
consumed by it, they would trip over themselves, hit their heads on a table,
knock themselves out and then the Blob would consume them.
Those that saw the Blob and remained focused and calm were able to easily
escape its awful clutches.”
the Blob is all the ‘C’ level activities that engulf you, absorb you and
drain the life out of you. Putting
first things first is critical if you are to save yourself from the ‘C’
sickness that is killing or at least diminishing you.
So, here is the super-condensed overview of how to save yourself from the
Blob and achieve your perfect personal and business calendars.
Make a list of the most fulfilling and profitable activities you
currently engage in or want to be more
Make a list of those activities you like least, procrastinate, are
minimally profitable, are unfulfilling, boring or just plain annoying.
Imagine if you could wave a magic wand and throw out your current
calendars (personal and business) and starting from scratch create the perfect
calendars. What would they be like?
In what ways would the perfect calendars be different from the existing
Have more respect for your time, talent and resources.
Then prove it by taking action.
Commit to change only a little at a time.
For example, eliminate three hours a week currently spent in ‘C’
level activities. This can be
achieved by delegating to others or just dropping activities completely.
Perhaps you could simply refuse a ‘C’ level project that would drain
your time, talent and resources.
Redirect those three hours of time into the ‘A’ level activities
found on your newly created perfect calendars.
Spend some of your “found” time, talent and resources in each of
those calendars. My personal
experience is that it is better to go on a bike ride and/or spend time with my
family than to work on unrewarding ‘C’ level activities.
Adopt a proven, written business system which automatically produces the
outcome of living your perfect calendars. In
short, part of your problem is that your current business system (probably not
in writing) is largely responsible for your drowning in ‘C’ level activity.
Here are two key reasons people waste their lives on ‘C’ level
Their core competency is not high enough to provide true value in meeting
the requirements of ‘A’ level projects.
Their marketing “system” (if they even have one) is deficient.
Those whose marketing systems produce insufficient ‘A’ level
activities are banished to a life dominated by ‘C’ level projects.
Constantly evolving your knowledge and skills,
then applying proven, written business and marketing systems is essential to
curing your ‘C’ sickness.
Watch out for vampires. They
are everywhere. They are nearly
always disguised as nice people with simple
requests that require “just a little time, probably
only a few minutes.” These
vampires will suck the life force out of you.
They are people or activities that fall into the ‘C’ level category.
Politely disengage from them, or in the words of Nancy Reagan, “Just
Recognize your own limitations and replace yourself with qualified specialists whenever appropriate.
For many years, my clients and I have benefited greatly by applying my ©Rate
Your Knowledge system. A free copy
of ©Rate Your Knowledge is available by calling 1-800-997-2664.
Not trying to be all things to all people and bringing in bonafide
experts is liberating and far more effective than any other alternative.
Exercise the courage, discipline and focus to change.
Striving to establish and live the perfect personal and business
calendars is always better than
drowning in ‘C’ sickness. Losing
your family or your sense of self is not worth the perceived ‘bread and
butter’ revenue that comes from ‘C’ level activities.
your perfect business is possible if you follow the above guidelines.
If you are currently so overwhelmed that you cannot do it alone, just get
some help. There are a number of
professional and life balance coaches that can be very helpful in this process.
Make sure you adopt and follow proven, written systems.
The life and business you’ve always wanted are available to you if you
very important added benefit of going through this process personally is this:
It empowers you to help others achieve their perfect calendars.
By learning, then mastering and teaching this process to others, you will
bring value, perspective and vision to
family and friends, which empowers and lifts everyone.
But in order to provide this new vision to others, you must first apply
it in your own life and business. Anything
less would be hypocritical and impractical.
It is very powerful to tell others, “I have personally applied these
principles and techniques in my own life and business.
That’s why I know they can
help you get the life and business you have always wanted.”
friends, family and colleagues in a meaningful dialogue about quality of life
issues is truly helpful and mutually beneficial.
is an old saying, “Knowledge is Power.”
That saying is not true. Knowledge
alone does not equate to power. The
world is full of knowledgeable people who lack creative relevant vision and
innovative action, thus rendering themselves powerless.
Please remember this: Constantly Evolving Knowledge Combined with
Creative Vision and Innovative Action is POWER!
R. Wright is the founder of several innovative companies.
Currently he serves as CEO and Chairman of The Wright Company.
Because he is dedicated to helping professional advisors develop and
deploy strategies focused on market domination, Mr. Wright welcomes your
comments, questions and ideas. He
can be reached at 1-800-997-2664. For
more information on The Wright Company or conferences, books, articles and
essays by Mr. Wright, please visit us at www.thewrightco.com.